Archive for January, 2012

It seems like everywhere you go on the web and with almost every search you do you see a Craigslist.com listing. Turns out, this isn’t too far from the truth.

Hitwise has released new stats saying that Craigslist’s Market share of total U.S. Internet visits increased 73 percent the week ending June 25, 2005 versus a year-ago (week ending June 26, 2004). Among the 30 most popular Craigslist city sites, 23 had year-over-year gains in market share greater than 100 percent, and three others have since more than doubled. This is because Craigslist seems to offer listings for everything – from apartment rentals to hoses for sale to pets for adoption to dating. Read the rest of this entry »

As I was reading through the news today I was thinking about how fast things are going these days. Everyone is into tagging, feeds, photo uploads and more. So of course I thought of the line from the Wizard of Oz – ‘Lions and Tigers and Bears, Oh My.’ Only this time its ‘Tagging and Uploading and Feeds, Oh My’ because that seems to be the topic of choice among the new products search engines are releasing these days.

It started when Google bought Blogger quite some time ago. They then purchased Picasa, a photo tool, and then tied them together so that you could upload to your Blogger blog via Picasa. Read the rest of this entry »

but Web 2.0 has changed the game. iCrossing’s VP of corporate strategy explains how to retool a search campaign for holiday success.

It’s that time of the year again. Yes, shoppers, start your engines, because the holiday season is about to begin. Too soon? Maybe so for all but the most intrepid consumers, but for major retailers and brands, the time to get ready for the busiest time of year is now, especially in light of several of the findings in the latest report in iCrossing’s ongoing “How America Searches” series. Working again with research partner Opinion Research Corporation, we learned that consumers who shop on a monthly basis rose 30 percent since we last surveyed the online retail landscape in 2005, and more of them are spending between $500 and $1,000 per year (while fewer are spending less than $100). We’ll have to wait a couple of months to see whether this translates into a more fervid holiday season, but the trends seem positive. Read the rest of this entry »

Simon Handby joins Spannerworks from Computer Shopper magazine, Britain’s best selling computer monthly. Also joining is former freelance journalist Charlie Peverett, who has written for media including HERO, the official online portal for higher education and research in the U.K.

The journalists will receive training in social media networks and search engine marketing, and will have access to Spannerworks’s innovative Network Sense mapping tool, unveiled last month. They will use bespoke news aggregators to see what’s being talked about in each brand’s network, and will produce content that is relevant and timely to the discussion. Read the rest of this entry »

For environmental nonprofits this is a genuine conundrum, which is actually Latin for “annoying problem involving paper.”

They need to attract donors and members, and to keep those supporters informed and happy. That means that the groups need to market. And that means using paper, ink, and energy (for printing and transportation), which typically requires cutting down trees, using petroleum-based products, and expending non-renewable resources.

You can see the issue: To raise money to save the environment, environmental groups employ marketing techniques that are often detrimental to the environment. Read the rest of this entry »