Archive for the ‘News and articles’ Category

London has a great selection of salons and spas to choose from. Therefore it is a city where you can unwind and get some rest and relaxation after a busy week at work.

For those of you, who have just moved to London, keep reading on, you will find out how you can get the best salon services in the city. London has some of the best spas in the world. Amida Spa in Hampton is one of the best salons in the city. It is a great place to unwind and begin a journey towards complete wellbeing. There are a wide range of therapies and treatments available. There are spa rituals which you can opt for, these include a wide range of therapeutic and holistic treatments, and you can go in for a makeup consultation, anti-ageing treatments, mail grooming and a complete lifestyle assessment. Read the rest of this entry »

One of the most common questions that people who are new to email marketing typically have is whether their email marketing program should feature a newsletter or a direct sales email … or even a hybrid of both. Of course, the most effective email marketing programs will contain a combination of both types of emails. However, it’s also important to take the time to think through what the difference between an email newsletter and a direct sales email is. With the information that you gained in the previous chapter about the different types of email marketing, their users and the types of information contained in them, you’ll then be able to read this section and begin to visualize what your email marketing program should look like. Read the rest of this entry »

Now that we’ve covered some of the basics that you’ll need to think about as you decide how to develop your mail marketing program, it’s time to give you the most comprehensive list that we can think of that includes all of the email terms that you’ll need to know as you get into the details of learning about mail marketing. You may want to refer back to this section at various points if you come across the mail terms later in the book and are confused!

Above the Fold: When talking about a webpage or landing page, this is the portion of the page that appears in the user’s web browser without the user having to scroll down. When talking about an email, this is the portion of the mail that appears in the email client’s preview pane without the user needing to scroll or open the full mail. Read the rest of this entry »

Free shipping or fifty percent off? Free gift with purchase or deferred billing? What kind of email will get you not only the best user response but also the best return-on-investment and repeat users? In this section, we’ll discuss offer tests and promotion tests in your email marketing campaign.

Why Use Email Test and Promotion Test?

Subject lines and content may drive your email marketing metrics such as open rates and click through rates, but your offer or promotion drives the actual financial success of your campaign. If nobody cares about your offer, if it’s not competitive enough, if it’s not easy enough to understand, or if it’s not a product that anybody cares about, then you won’t make any money. Read the rest of this entry »

If you’ve been sending to your email list for some time now but feel as though you could be getting better results, this article explains how running email testing such as simple a/b tests can lead to improved open rates, click-through rates and conversions.

Email Testing and Email Marketing: Partners in Success

You’ve got your email campaign up and running, and now you want to make it even better. Or perhaps you’ve read some advice Comm100 has given and said “That’s not right. I KNOW my audience would respond better to an image based email.” For whatever reason, you’re not convinced that your email is providing the best results, and you want to see if you can improve it. That’s great, because Comm100 believes that marketing can always be improved. Read the rest of this entry »